The Letter

A customer holding a sample cup at the Backyard Buffalo table under the bridge at Riverside Arts Market

Psychology of a sample

Context matters more than conversion.

Psychology of a sample

Context matters more than conversion.

An open journal on a terrace at night, the Alhambra lit up above Granada

How learning hides in plain sight

A memory from India that keeps repeating — and what it taught me about watching my children at the markets.

How learning hides in plain sight

A memory from India that keeps repeating — and what it taught me about watching my children at the markets.

A family with a baby at the Backyard Buffalo market tent

Back when they'd smile on cue

I found an old video of the kids setting up at the market. One cooler in the back — that was everything.

Back when they'd smile on cue

I found an old video of the kids setting up at the market. One cooler in the back — that was everything.

Backyard Buffalo chocolate granola trio

To all the granola lovers, I'm sorry

Two things were broken. Both of them were me.

To all the granola lovers, I'm sorry

Two things were broken. Both of them were me.

Backyard Buffalo chutneys, carrot pickle and raita on ice

That sourness underneath the crisp

From rice, lentils, and time.

That sourness underneath the crisp

From rice, lentils, and time.

Blueberry yogurt with Backyard Buffalo granola

The squash is still going wild

Squash bugs won't touch the Indian squash, teenagers who know what's in the fridge, and why the granola is the default.

The squash is still going wild

Squash bugs won't touch the Indian squash, teenagers who know what's in the fridge, and why the granola is the default.